Brella Buddy (Lifestyle Product)

Traditional umbrella stands do a great job holding down our shade makers, but are a single purpose product and are mostly a static solution, we saw an opportunity to create a 3-in-1 product

A day out at the park, beach or lake requires cold storage for food and drinks, usually bringing either an esky or a soft insulated bag. This is largely dead weight for most of the duration of a fun day out

Umbrellas at the beach are simple to set up in the loose sand, but it doesn’t take much wind and its gone, plus there are so many other outdoor scenarios where you'd love to have shade but there's nowhere to put it in the ground